Mercedes-Benz Departs from Fashion Week Mexico: What’s Next for the Country’s Biggest Fashion Event?
Photo: Manuel Velasquez | Vogue México
In a move that marks the end of an era, Mercedes-Benz has officially withdrawn from Fashion Week Mexico, severing a partnership that has been instrumental in shaping the country’s fashion landscape. The luxury automotive brand, which has long been synonymous with high-fashion events worldwide, announced its departure last week, leaving many to speculate about the future of one of Latin America's most prominent fashion weeks.
Mercedes-Benz & Fashion Week Mexico: A Legacy of Influence
For years, Mercedes-Benz Fashion Week Mexico (MBFWMx) has been the leading platform for showcasing Mexican designers, emerging talent, and the evolution of Latin American fashion. Backed by a globally recognized luxury name, MBFWMx gained international credibility, attracting designers, editors, buyers, and fashion enthusiasts from around the world.
Notable moments from this collaboration include:
The rise of contemporary Mexican fashion on a global stage, with designers like Kris Goyri, Lorena Saravia, and Benito Santos gaining international recognition.
Expanding the event beyond Mexico City, with past editions hosted in cities like Guadalajara, Mérida, and Monterrey.
A focus on sustainability and innovation, integrating eco-conscious collections and cutting-edge fashion technology into runway shows.
With Mercedes-Benz stepping away, the question arises: What’s next for Mexico’s premier fashion event?
What This Means for Fashion Week Mexico
While Mercedes-Benz’s exit is significant, Fashion Week Mexico is not disappearing. The organizers are likely already working on new strategies, potential sponsors, and alternative ways to maintain the event’s prestige.
Some possibilities include:
✔ New Sponsors Stepping In: There has been no update on who could step in to fill the gap.
✔ A Shift Toward Local Talent & Sustainability: Without a global luxury car brand attached, the event might focus more on grassroots designers and sustainable fashion initiatives.
✔ A New Identity for the Event: This could be a turning point for Fashion Week Mexico to rebrand itself as a uniquely Latin American fashion movement, independent of corporate luxury sponsorships.
The Future of Mexican Fashion Weeks
Despite this shake-up, Mexico’s fashion industry is resilient. Beyond MBFWMx, other independent fashion weeks and showcases are gaining momentum, such as:
🔹 TALENT LAND FASHION – A space for emerging designers and tech-driven fashion.
🔹 INTERMODA Guadalajara – A major trade fair shaping Latin America's fashion business.
🔹 Moda Premio – A competition celebrating next-generation Mexican fashion creatives.
The departure of Mercedes-Benz might reshape, rather than hinder, the future of Mexico’s fashion scene. While a longtime supporter is stepping away, the country’s designers, brands, and creatives are more than capable of carrying the momentum forward.
Photo below: Israel Esparza
